I had the best experience with Blair today! He was absolutely amazing from start to finish. He talked me through every stage of my hair and made sure I was comfortable and happy throughout. He was so welcoming, friendly and genuinely took the time to make sure my hair turned out exactly how I wanted it. I absolutely love my hair and couldn’t recommend Blair enough! I’ll definitely be back 🤍
Friendly professional stylist, Nice atmosphere
Really nice service and Blair did a great job with my hair, just stunning!! Thank you so much again
Great service. Thank-you.
Lovely welcoming atmosphere as soon as you walk into the salon. Have been going to Blair for a few years now and I always leave happy. From the initial consultation and throughout he continually checks that you are happy with what he’s doing and explains what he is doing and why and he is honest with you to mange your expectations. Always a 5* experience.
A great blowout by Blair
5 stars as always! Lovely experience in the salon with a friendly welcome at the front door and once you’re all settled in, your coffee order is taken and this just sets you up for a great experience. Blair was very patient when putting my extensions back in and is always happy to discuss any ideas or concerns that you might have, very happy with my hair when I left the salon. Thank you ☺️
Lovely visit again with Blair for my birthday blow dry, scalp massage and hair treatment. Great advice about best products to use and talk through my next colour. Always worth the ferry over. Great listener and conversationalist.
Great service
I had such a great experience at this salon! I went in for a trim with front layers, along with a wash and blowdry, and I honestly couldn’t be happier with the result. Blair was so lovely, really listened to what I wanted and delivered exactly that. The blowdry had amazing volume and lasted so well too On top of that, I felt like it was really good value for money. I’ll definitely be coming back. Highly recommend
Took a chance and just walked in. Didn't have to wait too long, just over an hour. And I'm glad I did. I'm so happy with my cut. Blair really took his time and somehow managed to do what I wanted my jumbled vague description. I love when you know real thought and time have gone into your hair. I will definitely be back. Excellent value for money.
Love my new hair cut and experience I had with Blair. Was really friendly, lovely to chat to, had great energy and very professional.
Absolutely love my hair!! I had it dyed darker and it’s honestly perfect – exactly what I was hoping for. Everyone there was so lovely and welcoming, they made me feel really comfortable the whole time. They even offered me different drinks and made sure I had everything I needed, which was such a nice touch. The atmosphere was relaxed but professional, and I could tell they really cared about getting it just right. Massive thank you to Blair helping my indecisiveness – I couldn’t be happier with how it’s turned out. I’ve had so many compliments already! Would 100% recommend to anyone looking to get their hair done. 💇🏻♀️✨
Recent Work: (25)
👌 Angel is fabulous! Lovely to be spoiled today
Amazing appointment today with Angel. Thank you for fitting me in last minute.
Angel is such a lovely girl very polite it was a pleasure for angel to do my hair today deffo be back
Had a lovely pampering session at bloom recently . Met angel a textirising stylist she was excellent in showing me how to take care of my really thick unruly hair, defo be going again .
Recent Work: (19)
My hair still frizz and the curl hair product applied does not suit for my hair type but am happy witj haircut
Lily is a fantastic hairdresser, she gave me exactly what I wanted and I love my new purple and black hair🟣⚫️its gorgeous and I love my haircut as well❤️
Lily was wonderful. I felt like she really listened and my cut is great!
Lily was so lovely and easy to chat with! My hair turned out absolutely gorgeous, the blonde is the exact colour I was hoping for, and the styling was flawless! Xx
Lilly was extremely friendly and helpful following my requests for a hair style I wanted. The final outcome was perfect. Thank you very much Joyce
Lily you were amazing. I’ve genuinely never felt so comfortable and welcome by a hairdresser before. The sweetest girl ever I loved our chats, definitely my new go to!🩷🩷🩷
Had a stylist named Lily, very good experience. She was so nice and welcoming. Will definitely try and be back asap!
Lily was amazing with kids. Thank you x
I was visiting Aberdeen to attend a wedding & booked in with Lily to get my hair put up. She was lovely - friendly, professional and exceeded my expectations with the finished result.
Recent Work: (30)
Great the 2 kirstys and eve .very helpfull and good at there profession .
I love Bloom. It’s the only salon I go to in Glasgow. The team are all amazing and the vibe is always so welcoming. Kirsty is brilliant. Lovely energy, easy to chat to, and she just gets it. She gives honest advice, pays attention to every detail, and my hair is always perfect. I couldn’t recommend her more. Abby did my wedding updo and smashed it on the first try. It lasted all night and was still in place the next morning.
Recent Work: (28)
Lovely salon great atmosphere and really lovely staff Erin has made my hair amazing again
Erin gave me a fantastic haircut! It looks really nice, and she truly listened to what I wanted. It is a huge relief to finally find someone who understands my hair type and knows exactly how to style it. Highly recommend!
Beautiful Salon, everyone so friendly from the minute you walk in and love my hair by Erin P
Loved the atmosphere and how big the space is Erin is very professional and great customer service
It was a very pleasant environment and stylist very good
Love my hair and over all experience in salon. Warm welcome at reception and lots of smiley faces. Erin is very professional and always makes me feel at ease. As a new mum she has made me feel like me again!
Always a lovely experience.
Recent Work: (7)
I had the best experience from start to finish I love my hair best hair cut I’ve had for a long time and Kamil listened to what I asked for so will defo be back
Kamil is lovely, friendly and professional.
Daughter got lovely service & loads of great advice from Kamil
I have a great time today i love coming in to bloom everyone is amazing. Kamil has the patience of a saint im very happy after my visit thank you for my new doo
I went in feeling bedraggled and unhappy about how my hair was looking. I instructed Kamil to just chop it off and be done with it. But he knows I like my hair long. He was patient with me and in just a few seconds had discussed a plan of action with me and then spent the next couple of hours executing that plan to perfection. End of the visit: I could not be happier. Beautiful shiny, bouncy (still long) hair. Happy days and all thanks to the beautiful soul that is Kamil.
First visit, asked to be transformed for new chapter in my life. Kamil dis much much more than I expected! New colour, style and me! Family reaction was amazing and said it all! They said I look so different but look so good! Kamil explained what he was proposing on the consultation visit and remembered everything he said when I returned weeks later for my appointment. I couldn’t be any more happier with the results.
Absolutely amazing! Definitely coming back. My hair looks absolutely gorgeous! Kamil was amazing and he got exactly what I wanted!
Recent Work: (15)
Rheece made me feel comfortable as soon as I sat in her chair. She listened and understood what I wanted and she delivered! She gave advice on what products would help for in between salon visits without being pushy. So pleased! Highly recommend! Thank you!!
Great first time experience at Bloom itself but also getting my first blow dry with Rheece. Rheece was great, she explained what products she was using and did a lovely job!
Been reluctant to get my highlights redone for months due to a previous bad experience at a different salon. From start to finish my experience at Bloom was amazing, Rheece was lovely and took my hair health into consideration and helped me understand different options that would help my hair in the long run, resulting in my hair feeling the healthiest it’s ever felt after being bleached. My styling was done by Soph who was lovely also and styled my hair beautifully. Will definitely be back to get a refresh in the next few months due to how positive Bloom has made me feel about my hair.
Recent Work: (29)
Bloom Aberdeen is such a lovely salon. The staff are fabulous and I love my new hairstyle and colour. Thank you!
Hi Bloom Team, Just want to say a huge thank you to Tally. She transforms my hair every time, so knowledgable, so caring and everything I ask she listens, advises me and is spot on. So happy to be in the Salon every time as I feel so welcomed and looked after so well xxx Keep up the hard work everyone Regards Mariela
My first cut with Bloom and it was great! Tally is a great hair stylist. I will definitely be back. Thanks 🙂
Tally did my hair today and I was delighted with the result. I normally have another stylist but he wasn’t available…. Not only did Tally do a great job, she did it with care and understanding ..I’ve recently had surgery on my scalp and this area needed to be avoided.. She did this well, and with what seemed to be no problem at all. So thank you Tally … and very well done! 👏
The stylist was pleasant and chatty but gushed it well from me. A good mix. The massage was a nice gesture and the blow dry itself was exactly what I wanted. Gorgeous. Thanks
Tally did an amazing job & was really great at hosting, communicating and chatting throughout.
I had a consultation, haircut, and styling appointment with Tally, and it was a wonderful experience. She was incredibly sweet, patient, and attentive throughout the entire appointment. During the consultation, she listened carefully to all of my concerns, explained every step of the process, and made sure I was happy and comfortable before moving forward. The end result was fantastic, and I left feeling very pleased with both my hair and the overall experience. I will definitely be returning and highly recommend Tally!
Tally was absolutely wonderful. Although my haircut appointment is next week, she took the time to carefully assess my hair and give me honest, professional advice about the colour and style that would suit me best. I really appreciated her knowledge, patience, and attention to detail. She made me feel confident and excited about my upcoming appointment. Excellent customer service and a lovely person to talk to. I can’t wait to see the final result next week!
Recently visited as a new client and Tally was my stylist. She was very friendly from the start and listened to everything I explained. It was a nice atmosphere and I’m so pleased with how my hair turned out.
Tally has been my hair dresser for afew years now and she never fails to work magic on my hair, she also recommends me great products which has transformed the way i now style my hair. - Thanks tally for another great cut!
Fabulous cut and colour today with Tally. She gave really good advice about colour options to make sure I was happy with the colour I chose, and made a really good job of my cut too. My faith in hairdressers has been restored.
Had a beautiful blow dry done and was very satisfied with Tally’s results at my appointment. Will book again for future.
I had my hair colored today by Tally M and I couldn’t be happier with the results. She was very friendly, professional, and paid great attention to detail.
I reached out to Bloom because i wanted to cut my hair to donate to The Little Princess Trust. Not only did they do an amazing job they also did the whole process complementary. I have never felt so confident after a haircut before! I was really nervous to chop it off, but Tally has done a FABULOUS job!!! I will definitely be coming back again! It was also a super friendly and welcoming salon.
Recent Work: (32)
Recent Work: (20)
Great friendly professional salon definitely going back. Thank you Emily for a super job x
Recent Work: (11)
Really takes care of their clients. Bright comfortable surroundings. Offered tea, coffee and drinks numerous times. The salon is in a central position, near the train stations and buses.
Had a wonderful experience with Lauren doing my colour today and Emma doing my cut/style. Lauren has totally transformed my hair colour and made me feel like she really listened to what I wanted and made me feel at ease, relaxed and pampered. Emma cut and styled my hair and I left the salon feeling amazing. Thank you both
Always very pleasant and interesting a lovely experience
Lovely front of house staff. Lauren knew exactly what my hair required. Left saloon knowing I would be back for another appointment 😊
Lauren has very quickly come to understand my hair texture and what best suits me. She is a skilled hairdresser and makes my visit so enjoyable by her bubbly personality
Lauren was absolutely lovely today. I have THE MOST difficult hair you can imagine ( curly, thin, dry, damaged) and she's done such a lovely job on it. She's obviously very good at her job because I noticed she really took the time to listen to what I wanted and advised accordingly. She was chatty and kind without being intrusive and kept me informed all along the way. I love that, I've had quite poor experiences in salons of late and this was such a treat. Lauren thank you so much I'm delighted.
Very friendly and relaxed atmosphere, as always absolutely love my haircut by Alison and colour by Lauren would definitely recommend.
had my hair coloured for the first time at Bloom with Alana (and styled by Lauren). She found the perfect shade to cover my greys and make it look very natural. Great first experience!
Recent Work: (11)
I've had two lovely experiences with Bloom and Jennalee in particular! I initially had quite an extensive colour correction and am now maintaining a gorgeous new colour. Jennalee has done a beautiful job and both my appointments with her have been overwhelmingly positive. I would absolutely recommend her and Bloom to anyone. I'll absolutely be back!
I had a very nice experience at Bloom. Jenna-Lee was friendly and professional. I really like the way she cut and styled my hair. I left feeling very pampered on a day where I was needing a bit of a lift. Would visit again.
The salon has a welcoming atmosphere and everyone was friendly and chatty. Jenna-Lee really listened and was very professional. She really made me feel very pampered on a day when I was feeling quite flat. Would definitely visit again.
Lovely team always made very welcome and great service from Jenna-Lee. Thanks all
Great blowdry…..super quick actually but really liked the end result . Thank you
Really loved my experience at Bloom! All the girls did a fabulous job with my hair. They understood the look I was trying to achieve and I got exactly what I had asked for. Definitely returning! Thank you Jenna-Lee and your lovely colleagues 🙂
Jenna-Lee.did a fab job for me. She was friendly, welcoming, and keen to hear what I wanted. She didn't make me feel rushed at all, but at the same time she didn't waste time. I was thrilled with how my hair looked at the end - thank you!
Recent Work: (14)
Always treated very well when arriving for appointments, staff are very friendly and professional. Katie does a great job as always and you get a good natter. Never had a bad appointment. Been going to Bloom and Katie for several years now.
Superb as always Katie
After living & working in London for over 35 years never having a problem with good hairdressers, moving back to Aberdeenshire 3 years ago could never get my wife’s hair done the way she wanted it to look.So she decided to look farther afield into the centre of Aberdeen and came across Bloom Salon on Rose street Aberdeen. On the day of my Wife’s appointment with Katie who made my wife very welcome Katie coloured and highlighted my wife’s hair followed on by a Pixie style short cut and blow dry. When Katie was finished my wife’s hair everything looked amazing. My wife will definitely keep going back in the future to Katie. Highly recommended. Thanks Katie from Christine.
The meet and greet was excellent, the young lady who did my hair the all over colour with highlights was the perfect colour combination and the cut and blow dry was first class.Dudnt quite catch her name so could you please email her name to me for future appointments. Look forward to seeing you again. Christine.
Katie was fantastic with me. This is my second visit and with my issues Katie has fully put me at ease. Thank you so much xx
Katie at Bloom is a fantastic hairdresser. She listens to what I would like and always does exactly what I ask for. Always a great cut! Thanks Katie 🥰xx
Katie always listens to my wishes and guides me to what’s best for me. Always delighted with the results.
Had my appointment today after a consultation. Katie took the time to listen to what I wanted and I couldn't be happier with it. I feel like myself again! The salon is warm and welcoming and the coffee is good too 😁
I had both my children (girl, 4 and son, 2) in with Katie to have a haircut. Katie is great with the kids and spends lots of time making them happy and answering questions they have. She also allowed my daughter to 'be a hairdresser' on me whilst my son got his cut too. Thanks for a wonderful service.
Katie D really knows how to give the best results!! So so happy with my hair
I love coming to see Katie, she knows my hair and her stuff so I always come away looking and feeling amazing.
Recent Work: (32)
Absolutely fab bunch down at Bloom! Looked after me so well and my hairdresser Jess was so wonderful! I’m beyond impressed with my hair today and will definitely be back again 🥰 thank you SO much!
Jess is lovely, can’t thank her enough for making my hair look healthy again, bloom customer for life now wouldn’t go anywhere else, the salon is beautifully designed all staff members are friendly and helpful, wide range of services available
Fantastic cut from Jess and perfect colour
Was in today for a cut and colour with Jess as a first time customer. She was so lovely throughout and really took her time to make sure she understood exactly what I was looking for. She advised me on what would suit me best and I am over the moon with my hair, will definitely be back!!🫶🏼☺️ thanks again Jess x
Recent Work: (21)
Grace was great at consultation, listened to everything I asked for. I was happy to take her lead on advice. Good at chatting but not too much that you couldn’t relax. Both her and eve (who washed and prepped my hair) were very lovely and accommodating. Will be back thank you so much!
Very welcoming. Fit me in last min. Grace was professional and friendly and I love my cut. The head massage and hair treatment were an added bonus. Very happy and hoping to be back. If I am I will ask for grace
I had a great blow dry from Grace. She was very friendly and knowledgeable.
Lovely salon. I had a great blow dry with Grace. Who was very friendly and knowledgeable.
Amazing experience and they understood what I wanted. 💖
Had the best experience at Bloom, Grace and all the other staff were so welcoming and friendly. Really happy with how my hair turned out and would definitely recommend!! 💕💕
I think I've found my new go to!! The girls in Bloom are so welcoming and I absolutely love getting my hair done by Grace, I feel like she listens to what you ask for & when I'm unsure she always offers whats best for my hair. So happy with the service & will definitely come back <3
I loved the experience at Bloom. Grace was absolutely sweet and I loved her work. I will come back again soon.
Recent Work: (19)
I’ve been going to Hollie for over 13 years and wouldn’t go anywhere else. She’s consistently professional, attentive and incredibly skilled at what she does. She puts you at ease straight away, really listens to what you want, and always offers thoughtful suggestions if you’re ready for a change. I trust her completely. My experience at Bloom is always fantastic, I can’t recommend Hollie highly enough.
Recent Work: (9)
I would thourghly recommend Bloom Hairdressers. Staff we so friendly and welcoming. I had the pleasure of having Abby my stylist. Abby did a great job of styling my hair for a wedding. Abby was so friendly easy to chat to. I would not hesitate to go back to Blooms when I visit Glasgow.
Excellent service, very professional and I'm delighted with the cut.
Always friendly and welcoming Abbey is fantastic and listens to what you want great result
Genuinely very talented and a great person to talk to. Highly recommend
Aby listens to me and very happy with cut! Complimented by my cousin who I joined for lunch after appointment.
This is the first session of many to come of turning my black box dyed hair to platinum! Abby did an amazing job and was great to natter to for hours, even got my hair far lighter than I’d expect from a first session. Can’t wait for more x
Recent Work: (13)
So happy with my results, 5 star service ❤️
I contacted Bloom to get my haircut. I got an appointment on the same day I phoned which I thought was really good. When we got there it was a really nice bright super clean place. Everyone was really friendly and my dad even got a coke and a biscuit while he was waiting on me. I was getting my haircut cut really short for the first time and I wasn’t sure about how I wanted it initially but Neil and Emma helped my idea become a reality. Emma was fantastic and Neil was really friendly and understood what I was looking for. I haven’t stopped smiling since getting it done it looks amazing! Thank you Emma for such a fantastic style ai love it see you again in October! Thanks Chloe
Recent Work: (13)
Loved my experience. Soph was very friendly. Had a little neck head shoulder massage and they had given me a voucher to get money off a treatment. Used it to get a hair treatment. My hair feels so much healthier. And looks healthier. Booked to come back ♡
I am very happy with the colour and cut. My curly hair feels now so lovely and soft instead of frizzy.
Phenomenal experience! Very warm and comforting atmosphere and extraordinary results!!
Had soph for my appointment today, sooo pleased what my cut. Honestly best cut I’ve had in years and that’s not an exaggeration.
Soph was amazing I got the hair mask the repair bond treatment she always made sure I was okay and comfortable her skills are next level the care she took in the blowdry and was very knowledgeable in the products. She explained everything she was doing. Would highly recommend and I took full advantage of the reffer a friend promo they offer. My friends can't wait for their hair treatment too. I will see bloom next time to try their other fun beauty packages maybe a facial next ! 10/10 soph had beautiful hair and now so do I.
I have been coming to this Salon for over 8 months now and i can't recommend it enough! I get a full/half head of highlights and cut on each visit which is always done to a very high standard. Special thanks to Jess for her professionalism, lovely friendly manner and her colour vision. My hair looked fantastic and she was able to capture what i asked for incredibly well 🙂 Thank you to Soph too for my hair cut (with bangs!) She is also a very proffesional stylist with such a friendly manner. Highly recommend them both! Thank you girls n see you both again in a few months!
Recent Work: (18)
Love my visits to the salon such a friendly atmosphere and always leave feeling fabulous thank you Collen Louise your a star 🌟
I have been going to Bloom since it opened. I followed Coleen when she changed Salons. All the staff are great. Guy does my nails wouldn’t change anything. It’s a friendly atmosphere, bright and spotless. Best salon by far, but then again I’m bias lol. Give it a visit you won’t be sorry
Colleen is the best. She always knows exactly what I want done with my hair, she’s great fun and always looks after me from drinks, to chat, to her lovely complimentary massage. I’d always recommend her!
I normally go to Headmasters, but while visiting Scotland I decided to treat myself and book with Colleen after reading the Google reviews. I'm so glad I did! The complimentary head, neck and shoulder massage was a lovely touch. I just wanted my hair freshened up, and Colleen did exactly what I asked. She was friendly, gave me some great tips for adding volume, and I left knowing I've found a hairdresser I can trust whenever I'm back in Aberdeen. Highly recommend!
Colleen is an amazing hairdresser! She was so friendly and made me feel comfortable from the moment I arrived. She really listened to what I wanted and executed it perfectly—I couldn't be happier with the result. I found her through the Google reviews, and I'm so glad I decided to book with her. I would highly recommend Colleen to anyone looking for a talented, professional, and welcoming hairdresser.
Colleen is just such a brilliant hair stylist!! She always takes my vague ideas about what I want to do with my hair and make something amazing, I wouldn’t trust anyone else with my hair in Aberdeen!! I always leave with my hair looking so nice but also super healthy, and I would always trust that she would tell me if something wasn’t right for me! Brilliant stylist and great chat too, doing such a great job!!
Colleen was amazing. She made sure she understood exactly what I wanted & made me feel so comfortable. Haven’t seen my hair look this good in SO long. She also gave me a complimentary hair mask as it was my birthday ❤️ highly recommend!!
Colleen was very reassuring, professional, and patient. I would highly recommend her for any hair needs.
Colleen always comes through with exactly what I want, she’s great, my hair is 4b-4c and it’s always nice and straight after she’s finished.
Recent Work: (10)
had my hair coloured for the first time at Bloom with Alana (and styled by Lauren). She found the perfect shade to cover my greys and make it look very natural. Great first experience!
Exceptional service from start to finish. Alanna delivered the perfect cut and colour, with such skill and precision. The end result is stunning and has boosted my confidence. I wouldn’t trust anyone else with my hair!
Recent Work: (13)
Lovely Leah gave me a great welcome , coffee and a great haircut & blowdry!
Lia was wonderful, gave me exactly the cut I asked for. Thank you, I had many people compliment me in my family. Thank you Lia
Recent Work: (5)
AI-Generated Summary
- Customers frequently praise the friendly, welcoming staff and relaxed, comfortable atmosphere.
- Stylists are often described as professional and attentive, listening carefully and offering helpful consultations and advice.
- Many customers are delighted with their cuts, colours and styling, and say they leave feeling pampered and happy with the results.
- Several reviewers say they plan to return or recommend the salon.
Kirsty - what can I say has always done an absolute amazing job with my hair. One month I decided to switch up and cut most of my hair off and go dark, then for my wedding I wanted it long and blonde!... read more
You are the best!
Great friendly professional salon definitely going back. Thank you Emily for a super job x
I am very happy with the colour and cut. My curly hair feels now so lovely and soft instead of frizzy.
Lovely team always made very welcome and great service from Jenna-Lee. Thanks all
It was great. Love my nails
Love my visits to the salon such a friendly atmosphere and always leave feeling fabulous thank you Collen Louise your a star 🌟
Quality service and products. Nicky is very personable but professional
First time visiting the salon - everyone was very welcoming. Great service and really enjoyed my complimentary head massage, the hot towel during hair wash and the hair cut was exactly what I asked fo... read more
I’ve been getting my hair done with Colleen since Bloom have opened and I can honestly say it’s the best my hair has ever looked! She gets it perfect every-time and has even restored some damage due t... read more
Fabulous. X
Aaran u were amazing with my hair 2day I haven't had my hair done in 4 years and u took the time and effort to do my hair exactly how I wanted it and as for the banter 10/10 have never laughed so much... read more
Amazing if I could give them more stars I would, their own products are amazing and I’m very sensitive to products and have allergic reactions a lot but theirs are amazing and smell amazing. Staff are... read more
Superb as always Katie
First class salon providing professional care and very high standards. Newly refurbished - new look but the same high quality treatments and exceptional staff.
It's vegan and the staff are nice.
It was an excellent experience, went in for a trim and was advised on a trim and style, hair condition and health. Was also advised on aftercare.
Grace was great at consultation, listened to everything I asked for. I was happy to take her lead on advice. Good at chatting but not too much that you couldn’t relax. Both her and eve (who washed and... read more
I think I've found my new go to!! The girls in Bloom are so welcoming and I absolutely love getting my hair done by Grace, I feel like she listens to what you ask for & when I'm unsure she always... read more
Genuinely very talented and a great person to talk to. Highly recommend
Emily was lovely, discussed my requirements and I am more than happy with my cut. It was long overdue and the condition of my hair now feels lovely. Lovely welcome and atmosphere too.
Katie was fantastic with me. This is my second visit and with my issues Katie has fully put me at ease. Thank you so much xx
Lily is wonderful in what she does. I was very impressed with the hair of her client to start with and got a lovely result myself. Lily understands hair and can recognise her clients needs promptly, a... read more
Hi Bloom Team, Just want to say a huge thank you to Tally. She transforms my hair every time, so knowledgable, so caring and everything I ask she listens, advises me and is spot on. So happy to be in... read more