Now open: 1922 Men's Grooming at Bloom London
In the heart of Holborn, London, The House of Keune by Bloom offers timeless grooming, tailored to men with a full range of services – from haircuts and restyles to traditional shaves and hair styling.
All our men’s grooming services include a luxury shampoo experience with massage and hot towel. For your styling we use 1922 by J.M. Keune – a collection of timeless grooming staples.




Introducing Tariq Mahmood...
During my 12 years of barbering I have had the opportunity of working with some of the most prestigious barbering chains in the UK, showcasing them at high profile events for GQ Magazine, Ted Baker and Hugo Boss.
My previous roles saw me responsible for training junior barbers and bringing them up to senior barber standards, as well as managing entire salons. I am passionate about making men look and feel their best, which exactly mirrors the philosophy of The House of Keune by Bloom.
It fills me with great pleasure to be appointed Master Barber at this time for the launch of 1922 Men’s Grooming.

1922 Men's Grooming opening times
Monday | Closed |
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Tuesday | 10:00 AM – 8:00 PM |
Wednesday | 10:00 AM – 8:00 PM |
Thursday | 10:00 AM – 8:00 PM |
Friday | 10:00 AM – 7:00 PM |
Saturday | 9:00 AM – 6:00 PM |
Sunday | Closed |

1922 Men's Grooming menu
A bespoke haircut by our Master Barber, service includes a complimentary beard trim. Hair cut complete with the use of clippers, scissors or both. Includes a luxury shampoo experience with hot towel and massage. Service finished with styling and the exclusive 1922 Keune Men’s Grooming range.
A bespoke haircut by our Master Barber, service includes a complimentary beard trim. This appointment is for men with long hair or if you are seeking a complete re-style, with clippers, scissors or both. Includes a luxury shampoo experience with hot towel and massage. Service finished with styling and the exclusive 1922 Keune Men’s Grooming range.
Introducing our exclusive 1922 Men’s Grooming experience, carried out by our Master Barber. The service includes a bespoke haircut followed by a beard trim or expert cut throat shave. Includes a luxury shampoo experience with hot towel and massage. Service finished with styling and the exclusive 1922 Keune Men’s Grooming range.
This service is for trimming back and sides or one grade clipper all over leaving you looking sharp. Includes a luxury shampoo experience with hot towel and massage. Service finished with the exclusive 1922 Keune Men’s Grooming range.
Promotes a healthy scalp by gently exfoliating any dead skin and stimulates cell renewal. Activating effect on thinning hair and stimulates hair growth when carried out regularly.
Blend your grey’s with Keunes 1922 Men’s Hair Colour. This semi-permanent hair colour is cruelty-free, vegan and will give you a seamless blend.

*All online bookings are subject to a 30% deposit which is payable at the time of booking. Up to 48 hrs before the appointment you can reschedule and move the deposit to your rescheduled appointment. Between 48 hrs and 24 hrs before, please call the salon to move your booking and deposit. If you have to reschedule with less than 24 hrs you may lose your deposit.