Keune So Pure

Keune is a family company who feel responsible to leave the world a better place than we found it which inspired the So Pure range.

So Pure is Keune’s latest hair range which is vegan, cruelty free and eco-friendly. So Pure is gentle to hair and kind to the planet.
Every product in the So Pure range is refillable, carbon neutral, derived from 90% natural ingredients with concentrated formulas. The So Pure range has 4 different lines to choose from so there is something for everyone!

Cool
So Pure Cool is ideal for Blonde, Silver and Lavender hair. Cool contains powerful purple pigments, which neutralizes brassiness while refreshing silver tones. Cool is also incredibly gentle on the hair and contains acai berry extract which is rich in antioxidants, protecting the hair against oxidation and colour fading. Cool results in silky-soft hair with an irresistible icy glow after just one shampoo.

Restore
The Restore line is perfect to instantly quench dry, damaged hair. Packed with prickly pear extract, Restore products deeply hydrate each strand from the inside out to create hair that looks good and feels even better.

Clarify
Clarify is ideal for those with an oily scalp, product build up or who are worried about pollution. Clarify is tough on grime and grease while being mild on hair and scalp. Clarify products deeply cleanse the hair without stripping with the help of pomegranate extract. Keune’s anti-pollution technology helps protect the hair against pollution by preventing too many pollution particles from sticking to the hair.

Polish
So Pure Polish is the solution to frizz and flyways! These products polish the hair until smooth. In addition, Polish shields against humidity, so you can trust that your hair wont frizz. Infused with chia seeds, Polish also delivers much needed moisture to frizz-prone hair, helping shape and define it.

Keune So Pure is available to purchase in your local Bloom salon!